Guidelines And Resources For Vendors Sellers And Developers

Amazon Advertising Media Kit for External Parties

Guidelines and Resources for Vendors, Sellers, and Developers

Introduction

Amazon welcomes non-press external parties to use its brand assets when advertising third-party products sold on Amazon. This media kit provides guidelines and resources to help you create compliant and effective ads.

Using Amazon Logos and Branding

To ensure consistency and brand recognition, please adhere to the following rules when using Amazon logos and branding elements:

• Use high-quality, official Amazon logos from the Amazon Media Center.
• Maintain appropriate spacing and placement of logos within your ad.
• Do not alter or crop Amazon logos in any way.

Content Requirements

Your ads must meet the following content requirements:

• Focus on promoting third-party products sold on Amazon.
• Provide clear and concise information about the product.
• Avoid using promotional language or making exaggerated claims.

Media Formats

Amazon Ads supports a variety of media formats, including display ads, video ads, and social media ads. Please refer to the Amazon Advertising website for specific guidelines for each format.

Conclusion

By following these guidelines, you can create effective and compliant Amazon advertising campaigns that promote your products on the world's largest e-commerce platform. Remember to use clear and concise language, and to highlight the unique features and benefits of your products. With Amazon Advertising, you can reach millions of potential customers and drive sales for your business.